Prototyping - How Do You Start?

A lot of iteration and prototyping and testing to figure out what the big idea should be, and what will hold people and then resolving can we there a couple of questions about, how do you start? Well, any tips or tricks for a few different ways? I know you're amazing in story telling, professionals don't just do the same thing every time. And simply, that much of a framework can give you a great place to startand then pushing out a little further,. this hile framework, beginning, set it up, introduce the big ideas, n the background information. The middle is your big idea, whatever that is.