The Place You Need to Start Is Where You're At

The place you need to start is home because you have an advantage over anybody else that say like, let's say you're in Dallas or sorry, you're in Fort Worth and your big competitors are in Dallas. You have a massive advantage over them for marketing in Fort Worth. And I was, we kind of roll it into one where it's LSA search ads, um, Joe speaking. So there's certain, I think there's a list of 20 services where basically you can run LSA ads. In some of these smaller niche, more niche services industries, like you don't have that opportunity.