Face book and instigram here are competing against shopefi. And i think shopeis their partner. I would presume that shop did their partnership through gritted teeth. But the reality is, if you're a company sitting on shop efy write, basically, you're the way you get customers is by advertising on face bok and introgom. For a lot of these brands, that's there. The biger they get, they get more sophisticated and can diversify. This is going to be a big of these inner enterprise tightens now....