The Publisher Summits: How The Economist and Financial Times manage personality-driven newsletters
The Publisher Podcast by Media Voices
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Crafting Personality-Driven Newsletters
This chapter dives into the strategies for developing personality-driven newsletters, emphasizing tailored content that meets subscriber needs. It addresses the balance between individual writer voices and cohesive publication identity, while discussing the challenges faced by traditional media in the wake of successful independent newsletters. Additionally, the importance of teamwork, leadership, and the mutual benefits of fostering strong reader-writer connections are highlighted.
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