When I had an agency business and I started messing around with visualise value, there was no it was like purely creative itch. Like let me try and consume these ideas that are really helping me think about what I'm going to do next. And the process of making those was like therapeutic for me. It made me a better designer, but it's also a more pure expression of what I wanted to be doing. You're selfish in the truest sense of the word, but you're also creating this valuable thing. The great paradox of it just evades you. If you can get to the stage where you're you're publishing something, maybe that is enough and then you just keep

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