Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures
IndieGameBusiness®
00:00
Why Do You Need Multiple Marketing Campaigns?
My recommendation would be to have multiple marketing campaigns. So the brand is who you are. The marketing is how you tell people who you are Yes. Oh, you're so good. Well, that's not from a business or marketing degree. That's from an English literature degree where you learn how to bullshit anything. It's banged off. I mean, people can always do whatever they want, but they get it. We'll go from the game side, not necessarily the studio side. But if you've got one game, you've got your game and you're selling it to consumers. How do you need multiple marketing campaigns to go do that? There's like a theme and
Transcript
Play full episode
