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S4 | Ep 30 | Managing Perceptions; from Real World Experiences with Sol Rashidi, Former Chief Data, Analytics & AI Officer at Various Fortune 100 Organisations

Driven by Data: The Podcast

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Balancing Messaging with Data Analytics Initiatives

The chapter emphasizes the importance of aligning messaging with data analytics initiatives to avoid being driven solely by hype or fear of missing out. It discusses the need for articulating distinct value propositions to resonate with diverse audiences and how segmenting personas can enhance communication strategies. Additionally, it delves into the challenges organizations face in aligning understanding and perception of value through effective communication.

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