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Creators, Creativity, and Technology with Bob Iger

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Is There a Strategic Priority to Fix Disney Animation?

When Bob Iger became Disney's CEO in 2005, the company was at a crossroads. The relationship with Pixar had driven some pretty good commerce for Disney but it was ending. "I showed them 10 years of Disney animation failure and told them this had to be fixed" He says he picked a phone call Steve Jobs with a crazy idea that was in October 05.

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