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Ep. 205 Optimizing Bladder Health in BPH Treatment Strategies with Dr. Shawn West

BackTable Urology

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Effective Marketing and Proactive Approaches in BPH Treatment

This chapter explores the marketing strategies employed by a medical technology company to promote a new BPH treatment. It emphasizes the dual focus on educating both physicians and patients, and discusses advancements in assessing patient symptoms through the IPSS score.

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