Is Your Product Ready?

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The majority of the first hundred startups were tech startups based in California, where you were taking more than nine days to process payroll. So then why did you decide to build for SMB's? You could have pretty much just focused on startups, why SMB's?" I don't think that's a good strategy," he says. "I think you have to listen to your current audience"

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/