The Infinite Game

A friend of mine who's currently now in the last six years got the largest alternative to single-use plastic on the planet. He has its innovation material science company only six years ago. Now he's just on a rocket ship, nine of the top 10 CPG companies on the planet are now signing on because he's created an industry that didn't exist for these kind of things. And I think where the danger lies and this the story of an innovator who's coming up with something that can profoundly improve the quality of our lives is not new.