578 | What Does Expertise Look Like in the Eyes of Google?
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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Are You Using Entity SEO?
Being able to review the entities that are referenced by the different competitors gives you also another opportunity. Google has a knowledge graph, an organization of all things that it's understanding. So for any given subject, they know the tree of the 50 different subjects that also are related to that topic. Once you have that insight, you can then map out what your individual content will look like.
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