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Magic words: Can What You Say Help You Get Your way? with Jonah Berger

Big Brains

CHAPTER

Can't or Don't?

Researchers looked if language couldn't help. For some people, they encouraged them to say, I can't. They found that don'ts were better at getting people to stick with their goals. And it's not just adding a single word that can have this power. Simply substituting one word for another can be life changing.

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