Sydney Sloan: CMO Insights and Intent
Make It Happen Mondays - B2B Sales Talk with John Barrows
00:00
Understanding Customer Personas for Effective Sales
This chapter emphasizes the importance of engaging with customers to refine understanding of their personas and enhance sales strategies. The discussion also highlights the need for sales teams to adapt their approach based on diverse buyer roles and the challenges of cold calling in achieving aligned marketing efforts.
Transcript
Play full episode
