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10min chapter
Sydney Sloan: CMO Insights and Intent
Make It Happen Mondays - B2B Sales Talk with John Barrows
Understanding Customer Personas for Effective Sales
This chapter emphasizes the importance of engaging with customers to refine understanding of their personas and enhance sales strategies. The discussion also highlights the need for sales teams to adapt their approach based on diverse buyer roles and the challenges of cold calling in achieving aligned marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode