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Seed Oil Scare: The Curious Case of Canola

Gastropod

CHAPTER

The Journey of Rapeseed Oil

This chapter explores the historical resurgence of rapeseed cultivation in the 1980s and the innovative breeding efforts that transformed its reputation into a more edible product. It examines the challenges and successes of establishing a cold-pressed rapeseed oil business, including marketing strategies and consumer perceptions. Through tasting sessions and personal anecdotes, the chapter highlights the distinct qualities of cold-pressed rapeseed oil compared to traditional oils, emphasizing its value in the agricultural landscape.

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