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RV E21 - The 4 Reasons “Demand Gen” is Failing B2B Companies | Performance Media Podcast with Pablo Ruiz

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Is Variable Commitment a Company Centric Strategy That Hedges?

A variable commission plan is a company centric strategy that hedges if they do the wrong things. The sales rep just makes 50% less money we put them on a pip and we fire them. It's our responsibility to create the conditions and to hire as many reps and create an appropriate amount of demand so that the business can achieve its goals or have reasonable customer acquisition cost.

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