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Welcome to the era of "tip creep"

The Big Story

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Is There a Difference Between the $10 Sandwich and the $12 Sandwich?

The concept of the tip is in theory for most consumers, you have good experience and you let people know how grateful you are by tipping. "By pretending that it's voluntary, we're able to artificially keep those menu prices lower than they should be," he says. The $10 sandwich, it's really a $12 sandwich if you pretty much always tip 20%.

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