15min chapter

Decoder with Nilay Patel cover image

Why the Grammys need to change, with CEO Harvey Mason Jr.

Decoder with Nilay Patel

CHAPTER

Navigating Award Show Evolution

This chapter explores the decision-making framework for awards within the academy, focusing on the transition from CBS to a new partnership with Disney for streaming. It highlights the complexities of adapting the Grammy Awards to digital consumption while maintaining prestige, emphasizing the need for strategic collaborations that align with evolving audience preferences. The discussion also reflects on the importance of interactive experiences and community engagement in shaping the future of award shows.

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