Apple has decided, we're going to a stop letting people target therefore the efficiency goes down. According to lotome, they estimated that facebook, twitter, youtube and snap chat lost 12 % of revenue in the third, fourth quarters. They also know gogle is not as impacted, which is interesting. So here's a chart for those of you taking a look at the youtube channel, or youtube is youtube dot com. And if you want to watch this week an start up live, go tube dot com.