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How 'megastudies' are changing behavioural science

Nature Podcast

CHAPTER

The Mega Study

All conditions katy and her team tried, forty five % were more successful than the control at encouraging exercise. The most effective was giving people a small reward for returning to the jim after a miss session. Katy also wanted to make sure that the results of the mega study were telling them something beyond what was already known from conventional studies.

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