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26 | How to Use Facebook Ads to Grow Your Podcast, with Marie Nicola

Grow The Show

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How to Use Paid Spend Effectively

The length of the campaign can also affect how much do you spend and how effective that spending is. I recommend running a campaign no less than three days and no more than like seven. And if your audience is small, they're going to be seeing that content, that frequency is going to be very frequent. So when you come to the end of that seven days, you can start up a new campaign. It keeps it fresh for everybody.

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