Understanding Bias: Conscious vs. Unconscious

This chapter examines the differences between conscious and unconscious bias in racism, revealing how some biases are actively maintained and rationalized. It highlights notable studies on children's preferences for race-related dolls, illustrating how societal messages shape perceptions from a young age. The discussion also critiques the effectiveness of diversity training in workplaces and advocates for intergroup contact as a proven strategy to reduce biases and promote understanding.