Episode 171: Interview with Dr Jeffrey Kiehl, climate scientist and Jungian analyst.
The Sustainability Agenda
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What's the Power of Understanding From a Psychology Perspective?
Sally Kohn: I think the scientific community became aware of their inability to convince the masses about this issue around 15 years or so. And there was this idea called the information deficit model for conveying information to people that if you provided it, people with enough information, their behavior would change. Well, that is exactly what Jungian psychology says. If you only look at the world through one lens, which is a purely thinking rational lens, then you're not going to be able to change people's behavior. You have to touch their hearts. The power of understanding from a psychological perspective comes into addressing that issue.
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