Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Content Strategy Case Study -- Phillip Thune // Textbroker

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Do You Really Need Expert Content?

i don't know that you're going to get the biggest bang for the buck trying to do kind of what's calle expert content elsewhere on your side, when you already have so much of it in terms of the newsletters. I think you can just make the newsletter all about things that are already happening on your sitem. And some people just want written content instead of audio contentrighto. The way that i'm thinking about the news letter, that's really the third piece of our content strategy. We're building, weab pages that are supplimental to the audio with our show notes and quotes. It's got to be industry analysis, as opposed to an individual piece of

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