11min chapter

Some Work, All Play cover image

229. Javelina 100 Pre-Race, Norwegian Heat Training, Parker Valby's Game-Changing Contract, New Mitochondria Study, and Improving Bone Density!

Some Work, All Play

CHAPTER

Breaking Ground: Female Athletes in Sponsorships

This chapter examines a pivotal moment in women's sports as a notable female athlete transitions from an NIL deal with Nike to a professional contract with New Balance. It highlights the importance of self-advocacy in negotiations and the changing landscape of sponsorships, emphasizing the support from agents and the significance of branding in maximizing earning potential. The discussion also reflects on the broader implications for female athletes and the evolving dynamics of endorsements in the ultra running industry.

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