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Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
Subscription League
How to Deal With Tests That Take a Long Time to Get Results
The higher in the funnel your experiment is the sooner you can collect data. The nature of subscription driven apps is that in the majority of finishes like education health and fitness but also entertainment you don't really have great long term retention. This framework can also be applied to any kind of other metrics like retention particular product engagement metrics as well so you can even separately use it for your monetization slash activation team and for your retention team working on the core functionality too.
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