362: Inside tips for digital transformation
Global Product Management Talk
00:00
Product Mastery Now - The Antidote to Importance
The book is called winning digital customers, the antidote to irrelevance. It talks at length about specific techniques for customer research and journey mapping. The first chapter of the book can be downloaded for free before you invest in it. Howard: "We have to keep up, or we become dinosors"
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Transcript
