6 Web3 Concepts That Businesses & Creators Must Plan For In 2023 | Amanda Cassatt @ Serotonin | #142
The Milk Road Show
Blockchain CRM
Jay Parini: There's this huge unlock in the ability to give somebody a digital good. This is pure buying behavior without any stored identity data. Another really interesting one is if you're another business and you're looking at someone else's customer set, you can actually target someone else’s customer set. It's great for partnerships friendly or unfriendly and all kinds of cross targeting. He says Web3 collapses the category of investor, user, and team into a single incentive aligned category called community.
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