The Argument for Capitalizing Your Business

Some of these later stage businesses, though, can create some economy of scale to where they chip away at that number. So again, in that case, the advertising is low. But often, if you're not trying to grow as fast, that advertising as a percentage of your revenue number can also be quite a bit lower. And finally, at the other extreme end, is actually what I would call the sort of slow growth, the slow growth smaller business. If that's where you're aiming, my input here is just capitalize accordingly. Just think about where you're trying to go and capitalize Accordingly.