259: 4 Ps of Marketing - The Marketing Mix
Behind Gym Doors | A Fitness Business Podcast
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The Importance of Marketing
direct marketing involves using various direct channels such as email, direct mail and telemarketing. Placement refers to the distribution channels that a company uses to make its products available to the target market like physical locations, online marketplaces and direct sales. David Packard, co-founder of the $60 billion company Hewlett Packard said marketing is too important to be left to the marketing department.
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