Scrappy ABM brings practical playbooks that don’t break the bank, and in this episode, host Mason Cosby sits down with Wendy White, the CMO of Daxko. Known for being wildly talented and dramatically underappreciated in the world of CMOs, Wendy shares how she integrates AI across ABM and go-to-market strategies.
From AI-powered outbound to long-tail SEO orchestration, Wendy reveals what’s working, what’s not, and how Daxko uses AI as a partner rather than a replacement. She details practical workflows that blend automation with human oversight to protect brand voice, improve lead quality, and empower teams. With real examples—from using Clay for enriched targeting to deploying AI Piper for off-hours lead qualification—this conversation challenges marketing leaders to rethink how they scale.
👤 Guest Bio
Wendy White is the CMO of Daxko, a software company powering over 25 million daily fitness experiences across gyms, YMCAs, martial arts studios, and boutique fitness businesses. At Daxko, Wendy leads AI-driven marketing strategies that accelerate pipeline and enhance customer engagement. She is passionate about ABM, agentic AI, and building revenue engines that move fast without sacrificing quality.
📌 What We Cover
- Using AI to personalize content for known buying entities and long-tail markets
- How Daxko enriches data with Clay and Seamless to improve outbound precision
- Human-in-the-loop strategies for outbound campaigns and SEO content generation
- Leveraging AI Piper to qualify leads and support customers during off-hours
- Building workflows that 10x content output while protecting brand voice
- Avoiding AI missteps by training tools, protecting the brand, and rethinking ops
- Creating a new “AI Ops” role to maintain orchestrations and drive efficiency
- How AI adoption changes team structures, hiring, and performance expectations
🔗 Resources Mentioned
- Daxko
- Clay
- Seamless
- BuiltWith
- Qualified
- Piper
- N8N
- The Boring Marketer (Twitter)
- The Kiln (agency)
Resources:
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