How to Build a Skyscraper on Sand?

Before social media, the press was only t v. You had, it was very, very centralized. But still, like, influencers have voices. So if you're seding to these people and they don't want to talk about it, they don't wanting to post about it, there's probably a problem with that. And then ultimately, i think what you guys were talking about is, again, that tension of economics, where at the beginning, content has basically zero short term benefit.