How $1 Trillion in Ad Spend Is Shifting Toward Creators
The Colin and Samir Show
00:00
Navigating Creator Advertising Expectations and Measurement
This chapter explores the intricacies of advertising within the creator economy, highlighting discussions with brands on conversion metrics. It compares creator-driven campaigns to traditional celebrity endorsements, revealing the challenges in measuring their effectiveness and the need for a clearer evaluation framework.
Transcript
Play full episode
