Shopify - What's the New Warehouse Problem for Small Business?

Apple has made advertising and particularly privacy changes that make it more difficult to target a particular consumer. Shopify figured out was, well, if we look at Shopify as a whole, we actually have a lot of good indication on the type of customers that might be right for your product. And now when you're buying ads on some of these ad platforms, whether it's Facebook or Instagram or any of the others, Google also upload this lookalike audience.