Introduction

Jonathan Stark: How do you talk about what you do to people at networking events slash parties? In person with random people, it's kind of like, what's up? Like, not even trying to sell anything. I'll tell people I offer digital solutions to gain your competitive edge. Then they're like, Oh, wow. So how does that work? And by the end of it, I see they're totally lost. It means boiling down all of the amazing products and services and offerings that you have into something that feels dumb down. If you can't communicate it simply, you probably don't have a great understanding of the value that you're actually providing to clients.