Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thielβs βone thingβ focus so you can drive more revenue and help clients hit their KPIs.
Key takeaways:
Scale B2B leads through events, corporate webinars, and strategic speaking engagements.
Use AI SEO and content collabs to compound organic growth.
Win enterprise deals by focusing on buyer KPIs and promotions.
Chapters:
00:00 Buying products instead of ads
00:24 Acquiring failing SEO tools
00:44 Corporate webinars for B2B leads
01:29 In-person events and live streaming
02:35 Paid ads, PLG, and expansion
03:26 Conference luncheons and wrong events
04:00 B2B SaaS events and collabs
04:24 AI SEO, webinars, and social content
05:22 Hooks, captions, and social reach
06:11 Sponsoring events and paying to speak
08:17 Repurposing podcasts into infographics
09:23 Peter Thielβs one-thing focus
10:27 Executive KPIs and revenue focus
11:24 Product growth without marketing
12:19 CEO vs operator responsibilities
12:56 COO profitability test in 2026
14:17 Enterprise sales hack with peer pressure
15:26 Closing by aligning with KPIs
16:25 Helping clients get promoted
πππ’π¨π§ π§ππ ππππ‘π‘ππ
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu β Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
π© Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
β
Subscribe for Daily Marketing Insights!
