Make More of Your Product Launches Succeed with Itamar Gilad, Ex-Google PM
Product Growth Podcast
Understanding Product Launch Failures and Importance of Experimentation
This chapter explores the high failure rates of product ideas and identifies four critical risks—demand, value creation, feasibility, and business viability—essential for successful launches. The discussion highlights the necessity of experimentation and research, emphasizing that thorough evaluation can mitigate the risks of failure.
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