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In a bespoke and individualistic age, are we losing a sense of “the common”?

The Minefield

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Reclaiming Collective Identity

This chapter examines the tension between individualism and community, advocating for a greater emphasis on shared sacrifices for the collective good. It critiques the cultural inclination towards personal accumulation, suggesting that true fulfillment arises from social responsibilities and interconnectedness. The discussion highlights the need for a cultural shift towards cooperative living to address ecological and social challenges in an increasingly individualistic society.

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