4min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

Email Deliverability

Sally Kohn: I don't see a ton of traction in email. There's just a lot of noise there. She says clients are very sophisticated at picking up, you know, marketing sales outreach and just throwing it in a separate folder. Kohn: The more expensive your thing is, the more likely that the CISO is going to be involved.

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