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Ask Steph: How do you grow your email list outside of social media?

Imperfect Action

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Optimizing your landing page, promoting lead magnets, and reaching new audiences

In this chapter, the importance of optimizing landing pages to increase conversion rates is discussed. The strategy of promoting lead magnets on social media is also emphasized, with a focus on providing valuable content and communicating the value and urgency of the lead magnet to encourage sign-ups.

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