Elon Musk has been obsessed with the idea of X since the 90s, when like a second ever startup that he sold to PayPal was called X.com. Most people imagine it's being something like WeChat, you know, in China,. But he hasn't really laid out what that means. What does the like, there's no explanation from him. He just keeps saying this phrase over and over and over again until it's like singed into our frontal cortex.

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