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12min chapter
[S4E7] Becoming Trader Joe with Patty Civalleri
Business Books & Co.
From Pronto to Trader Joe's: The Evolution of a Grocery Icon
Exploring the transformative journey of Trader Joe's founder from his early days at Pronto markets to the inception of the unique business model that revolutionized the grocery industry, emphasizing on the challenges faced and distinctive strategies employed.
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