The Power of the Creater Economy

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i think it speaks to the power of the creater economy, at least for creators that believe in the long term trust of their audience. Mattresses are an interesting example, because you literally cannot find any good information about them on google. People have an affinity to like personalities or characters. Companies really struggle to build that because they are this big amorphous thing. And craters are one of the ways that companies can rent that relationship.

Steph has some exciting news to share in today's episode! Listen in to find out.

In this episode, Cal and Steph also cover the rise of the creator economy -- both its promise and pitfalls.

They breakdown why the heightened attention toward creators, whether we can expect a creator "middle class" anytime soon, the importance of IP, and even explore what it truly means to be a "creator"...

Is it the things they build?
Is it the audience they have?
Is it the money the make?

They also cover upcoming trends that they expect to hit this growing "creator economy" including the rise of digital influencers, content automation, crypto, and gaming.

If you'd like to ask Cal or Steph a question for an upcoming AMA episode, we encourage you to submit your questions here!