53. The Promises and Pitfalls of the Creator Economy
Shit You Don't Learn in School
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The Power of the Creater Economy
i think it speaks to the power of the creater economy, at least for creators that believe in the long term trust of their audience. Mattresses are an interesting example, because you literally cannot find any good information about them on google. People have an affinity to like personalities or characters. Companies really struggle to build that because they are this big amorphous thing. And craters are one of the ways that companies can rent that relationship.
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