The Six Forces Shaping the Future of the Consumer Industry

Kager: We went out through a process and really tried to figure out what are all the things we need to pay attention to? Which was a really, you know, extensive and difficult process. And ultimately we came up with what we call the six forces shaping the future of the consumer industry. Kager: The first one is really about a changing consumer. Of course, this operates within an extreme environment that produces 60% greenhouse gases. It's important for our industry to play its role as it pertains to the planet," he says.