The Best Kind of Innovation

It's the best kind of idea because for me there's almost nothing that is more valuable in figuring how to bring dignity to the end of life and this just seems like a great step in that direction. It also shows that sometimes the most brilliant ideas are really simple and straightforward and quite frankly obvious. And then the thing that you're always left to ask yourself is well if it's so obvious why hasn't someone done it? I wouldn't be surprised if it just comes down to economics and the way hospitals work in the sense that it's a really easy decision to make.