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Best of Business Wars Daily | Sticker Shock | 6

Business Wars

CHAPTER

Electric Scooters and Motorcycles

In America, Honda's most profitable business is selling scooters and motorcycles to people in Southeast Asia and India. But getting alone to buy a car in that part of the world is very difficult. Charging a vehicle in a unreliable electricity grid in a place in India where even in the capital city, Delhi, you lose power like two hours a day is just a difficult proposition. They're quick to charge. They're cheap to buy. Financing is easy. And they solve a personal mobility problem for over a billion people.

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