Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand
The WARC Podcast
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Nurturing Loyalty: The Special Delivery Campaign
This chapter explores Grubhub's 'Special Delivery' campaign by Golan Harris, targeting new mothers to foster brand loyalty in a competitive food delivery market. It highlights the emotional connections integral to customer retention and the long journey required to build lasting relationships beyond transient marketing strategies.
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