3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 08 - The Proven CRO Playbook with Shaun Brandt

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is Your Product Market Fit?

"I used to worship at the altar of aesthetics as well. And then you get into kind of proper marketing," she says. "Y u like, doit. I don't care if it's ugly or not. Just give me like, i don't care what converts. Is pretty to me." A lot of fashion brands are so committed to aesthetics that they're just killing their conversion,. But for the most part, yests, it's the aesthetics aren't really driving conversion", he adds.

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