Adspend with Ash Melwani and Rabah Rahil cover image

EP 08 - The Proven CRO Playbook with Shaun Brandt

Adspend with Ash Melwani and Rabah Rahil

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Is Your Product Market Fit?

"I used to worship at the altar of aesthetics as well. And then you get into kind of proper marketing," she says. "Y u like, doit. I don't care if it's ugly or not. Just give me like, i don't care what converts. Is pretty to me." A lot of fashion brands are so committed to aesthetics that they're just killing their conversion,. But for the most part, yests, it's the aesthetics aren't really driving conversion", he adds.

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