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Episode 533: It’s a Type 2 Kolache

Software Defined Talk

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Navigating Total Addressable Market (TAM)

This chapter examines the concept of Total Addressable Market (TAM) within the context of enterprise IT, private and public cloud computing, and the evolving landscape influenced by innovations like AI. It critiques the static nature of TAM analysis, illustrating how companies committed to their strategies may find traditional figures less meaningful, while also engaging with the audience on market opportunities and upcoming events.

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