Inside Vox Media's podcast strategy
The Business of Content with Simon Owens
00:00
Podcasting - The Best Way to Get in to the Dr Advertising World
Fvox has an integrated approach to dr advertising and brand advertising, where we have a whole team that is in market and nable to educate a broadswath of brands about the medium. We know from surveys that a podcast listeners overwhelmingly appreciate the advertising, particularly when done well and creatively. I think long term, the bigger growth is going to be on the brand side, cause that's, you know, just where the bigger dollars are, ultimately.
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